It's tough to compete in an industry where your customers expect your product to be free. Such is the case with software, where giveaways have seemingly become the norm. (Try selling a Web browser or an audio player in 2010.) Some developers have turned to advertising to underwrite their efforts. More recently, a few software vendors have begun offering Internet services as a way to add value to their products and raise revenue. But the latter model is not without its pitfalls. Read More
